Channel strategy
We define the audience, channel goal, speaker role, formats, topics and the viewer’s route to the next action.
YouTube production for business
YouTube built around a business goal.
I launch and develop YouTube channels for companies. I help choose topics, prepare the speaker, produce videos and use the results to decide what to improve.
Launcha new channel and its first content batch
Relaunchchannel review and a new plan
Full cycleteam, production and analytics
Ownership
I take responsibility for the whole project.
I bring in specialists, assign the work and check progress at each stage. You deal directly with me.
Content and production
We build scripts, filming, editing, design, publishing, team roles and a sustainable release rhythm.
Analytics loop
After publishing, we test hypotheses and adjust topics, openings, packaging and production.
Where we start
The first stage depends on the current state of the channel.
For a new channel, we develop the concept and first topics. For an existing channel, we review videos, thumbnails and viewer retention. If deadlines keep slipping, we start with the team’s workflow.
- 01Diagnostics
Business goal, audience, resources and constraints.
- 02Channel plan
Formats, topics, visual system and launch plan.
- 03First batch
Content for launch or for testing a new hypothesis.
- 04Improvement loop
Publishing, data and system adjustments.
Experience and ownership
13 years in online education and content · 100+ channels
I remain personally responsible for strategy, key decisions and client communication.
PricingOngoing YouTube work starts at AED 4,000/month.
Relevant case studyHow we developed a legal services channelFull pricing guideCompare working formats and starting budgetsFinal scope depends on the goal, volume and the team already in place.
Before we start
Frequently asked questions
Can you launch a channel from scratch?+
Yes. We start with the business goal, audience, resources and constraints, then build the channel concept and first videos.
How do you accelerate an existing channel?+
We start by diagnosing topics, packaging and retention, then build a revised channel plan and test it in the next batch.
Can you work with our team — and who runs production?+
Yes. Production can run with your team, mine or a hybrid. Before we start, we define who selects, pays and coordinates every specialist.
What does the start of the engagement look like?+
We review your business and channel, prepare the first videos, then publish and review the results.
When can we draw the first conclusions?+
The first useful data arrives after the first batch is published. Before that, we formulate and test hypotheses.
Let’s work out where to start — or what is holding your channel back.
A few focused questions will define the first useful step.