IVAN ZINOVEV

Business YouTube · Dubai

YouTube for business that brings in customers.

I help companies and experts run YouTube channels: choosing topics, organising production and reviewing results to improve the next videos.

How we work
STRATEGYFORMATSSCRIPTSPRODUCTIONTEAMANALYTICS

Where to start

What does your YouTube channel need?

Choose your situation

Ways to work together

What do you want to change?

01

Build a YouTube channel

Launch from zero, relaunch an existing channel or build a reliable publishing rhythm.

OutcomeThe channel earns attention, builds trust and supports sales.
See the solution
02

EGC for companies

Employees film their products, team and daily work. I help choose topics, teach filming and set up regular publishing.

OutcomeMore first-hand content from your company. Lower costs for everyday filming.
See the solution
03

Prepare for the camera

One-to-one coaching for filming, public speaking or an important company presentation.

OutcomeThe expert communicates clearly, holds attention and sounds natural.
See the solution

Case studies

Work with channels, experts and in-house teams.

  1. Legal YouTube

    Checking sources and preparing clear news explainers for long-form videos and Shorts.

  2. Expert-led channel

    Reworking topics and presentation for viewers meeting the expert for the first time.

  3. Videos and enquiries

    How I connect a viewer’s question with an expert’s offer and a consultation.

  4. Content by your team

    How I assign responsibilities and help employees film and publish content regularly.

View other case studies

How the work is structured

Six steps. Each one ends with a concrete result.

HAPPENING NOW1 of 6
Current focusGoal

Business goal, audience, positioning and the speaker’s strengths.

Stage outcomeA clear channel goal
Next stageChannel plan

Pricing

What the work costs.

The price depends on production volume and complexity, the team you already have and how much of the work I take on.

01

Strategy and management with your team

Strategy, team management, production control and weekly analytics.

from4,000 AED/ month
Included
  • Channel concept and content plan
  • Roles, deadlines and quality control
  • Weekly performance review
02

Lean full-service channel

Strategy, 12 Shorts, 1 long-form video, thumbnails, SEO and analytics.

from5,000 AED/ month
Included
  • Topics and scripts for the month
  • Full production and publishing cycle
  • Thumbnails, SEO and analytics review
03

Expanded YouTube production

24 Shorts, 4 long-form videos, thumbnail A/B tests and shoot direction.

from10,000 AED/ month
Included
  • Four long-form videos and 24 Shorts
  • Shoot direction and team control
  • Thumbnail A/B tests and weekly analytics
Special format
Original shows and formats

Shows and serial Shorts / Reels are scoped separately around the concept, volume and production complexity.

04
Special format

Original show

Concept, guests, production, 4 episodes and 30 short-form cuts.

from15,000 AED
Included
  • Season concept and episode structure
  • Guests, filming and full production
  • Four episodes and 30 short-form cuts
See the solution
05
Special format

Reels / Shorts series

Story, cast, production and editing for 10 episodes.

from10,000 AED
Included
  • Season story and characters
  • Casting, filming and direction
  • Ten finished episodes
See the solution

Corporate training

Training built around your team’s work.

Public speaking, data, AI and content production — practised on your materials and real work.

1–3 daysBuilt around your goalsPractice on your materialsRussian and English
Explore programmes

Ivan Zinovev

I help experts communicate clearlyand teams turn ideas into strong content.

IVAN ZINOVEVYouTube producer · content strategist · director

I’m a YouTube producer, content strategist and director.I help choose the topics, prepare the speaker and organise production.

13 yearsonline education and content
100+channels in my experience
6 countriesinternational projects
Dubailocal and remote work
More about Ivan

Articles

Articles on YouTubeteams, speakers and content.

From my experienceI write about YouTube, content and teams. What works, why it works and what to try next.

YouTube production

The most expensive YouTube production mistake happens before filming

Read

YouTube strategy

When publishing more actually helps a channel grow

Read

Content team

How to spot a content department that has become slow and expensive

Read
Read other articles

Tell me what you’re working on.

Launching a channel, organising your team or preparing a presentation? Tell me what you need help with.