Case studies
My work with channels and content teams.
Client projects and my approach to launching channels. Each review explains the task, my role and the decisions behind the work.
01–07
Seven different types of challenge
Choose a task similar to yours.
01Legal services · information-led YouTube
Legal YouTube: turning news into clear advice.Sources, scripts, long-form videos and Shorts
View case02Online school · Russian language exam preparation
Learning presentations where every word matters.consistent slide design, editable files and checks against the source text
View case03Expert-led channel · education and mentoring
Reworking an expert-led channel for new viewers.meet the speaker, explore the approach and watch a detailed lesson
View case04Expert channel · content intelligence
How I use an expert’s archive to prepare new scripts.topics, examples and quotes linked to the original recordings
View case05Launch portfolio · business YouTube
What I prepare before a channel’s first shoot.audience, first topics, speaker preparation and a pilot shoot
View case06Expert products · enquiries
How I connect a video topic with an enquiry.client questions, relevant offers and a clear next step
View case07Content operations · team and cost
How I organise content production with an in-house team.clear responsibilities, templates, employee filming and editorial review
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