Before
- Coaches needed skills and a shared format to publish regularly on their own.
What changed
- Every coach was trained to shoot, speak on camera, edit and publish.
- Introduced a shared format system.
After
- By month two, selected videos reached 100k+ and up to 1M views.
- The team continued developing content independently.
How the system worked
- 01Shoot
- 02Speak
- 03Edit
- 04Publish
How to read the result
The million-view figure refers to a selected video. Brand recognition was not measured here.
Source of the figures
Figures from the working brief; coach-made examples and view counters are pending.