First-hand experience
Employees work with the product and customers every day. They know the details worth showing and the questions worth answering.
EGC Dubai
Employee Generated Content for companies in Dubai
I help companies in Dubai launch EGC. Employees film their products, daily work and team. I train them and help make publishing a regular part of the week.
Your peoplefirst-hand product and customer knowledge
Their phonesfilming at work
Every weektopics and time set aside for content
What is EGC?
Let the people doing the work show it.
EGC, or Employee Generated Content, is content made by a company’s employees. They answer customer questions, demonstrate products and explain their work through real examples.
Reasons to trust you
Viewers meet the people they would work with and see how the team handles a task. They can judge the company’s expertise before getting in touch.
More content at a lower cost
Short videos can be filmed on a phone during the working day. Your team handles everyday content, with outside production support for more demanding shoots.
EGC formats
Your daily work already has stories to tell.
- Answer a customer question
- Explain a specialist topic
- Show a work process
- A day with an employee
- A short case breakdown
- Behind the scenes
- Work on location
- Life inside the company
- Talk through a common situation
- Explain a product
What the service includes
From first ideas to filming on your own.
We start with your business goals and the time employees can set aside. Then we prepare, film and publish the first pieces together.
- 01People
Choose employees who have useful experience to share and want to try speaking on camera.
- 02Formats and topics
Collect customer questions, build a topic list and choose platforms. Give each format a business purpose.
- 03Speaking and filming
Practise delivery and learn to film with a phone and simple equipment. Get reusable video templates.
- 04Approval and publishing
Agree who checks facts, approves each piece and publishes it. Set a schedule the team can keep.
- 05Analytics
Review reach, retention, reactions and enquiries. Compare formats and plan the next videos.
Working together
We film the first videos with your team.
I coach employees, review their footage and show them what to improve in the next video.
PricingA quote after a short conversation
From my workHow EGC, templates and AI helped reduce content costsOther servicesExplore working formats and pricingThe scope depends on the number of participants, formats and support required.
Before we start
Questions about EGC
Who is EGC for?+
Real estate, education, healthcare, consulting, B2B, hospitality and service companies. It is especially useful when customers choose a business based on its people and expertise.
What do we need for the first shoot?+
A smartphone, a quiet spot and an employee willing to explain their work. We can add a simple microphone and phone stand if needed.
How much employee time does it take?+
We agree preparation and filming time with the manager. We start with a manageable schedule and adjust it after the first videos.
How do approvals work?+
We agree which topics can be shared, who checks each piece and how quickly they respond. We get permission for customer stories and from people appearing in videos.
What results should we expect?+
EGC gives the company more material from its everyday work. We track which topics reach viewers, hold attention and prompt customer questions, then use that evidence to plan the next videos.
What could your team show?
Tell me about the business and your employees. I’ll suggest topics and formats to start with.