IVAN ZINOVEV
HomeDiscuss
← All case studies

Content operations · team and cost

How I organise content production with an in-house team.

I organise content preparation, filming and publishing. I assign responsibilities, prepare templates and help employees film their work. AI assists with transcripts and drafts; an editor reviews the final material.

Industry
Business and expert content teams
Period / scope
Production setup and regular publishing

01

The challenge

  • The team needs clear tasks and handover rules.
  • Different formats need different levels of preparation and review.

02

Key decisions

  1. One owner for every decision

    I assign an owner to each stage and define what they hand over to the next person.

    Each specialist receives usable material and a clear task.

  2. Two production levels

    I plan preparation and editing for detailed videos, and choose simple filming methods and templates for employee content.

    Production effort matches the purpose of each video.

  3. Editorial review

    I use AI for transcripts, clip searches and drafts. An editor checks facts and final wording.

    Published material needs accurate information and the speaker’s own voice.

03

What changed

Production is divided into clear stages with owners and review criteria. Employee content uses simple equipment and templates, while an editor checks wording and facts.

More on the process and review

How the work is organised

  1. Episode role
  2. Completion criteria
  3. Script
  4. Long / EGC
  5. Edit
  6. One acceptance
  7. Results review

How to assess the result

Costs are assessed against the budget and the volume of accepted material. Team time and revision rounds are tracked separately.

What to check next

After the first releases, review deadlines, employee workload and the cost of an accepted piece of content.

Working on a similar challenge?

Discuss my project