Before
- Monthly revenue was roughly RUB 250k–300k.
What changed
- Work on content, expert presentation and the path from viewing to enquiry.
After
- During the engagement, monthly revenue rose to roughly RUB 1M.
How the system worked
- 01Content
- 02Trust
- 03Enquiry
How to read the result
A direct causal link between YouTube and the entire revenue increase has not been established. Other factors may have contributed.
Source of the figures
Estimate from the working brief; a publishable anonymised revenue record is not yet available.