IVAN ZINOVEV
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Education / private expert

RUB 250k–300k → ~RUB 1MMonthly revenue during the engagement.

Content introduced audiences to the expert and their approach. Revenue reflects the whole business.

01 / Before

Before

  • Monthly revenue was roughly RUB 250k–300k.
02 / What changed

What changed

  • Work on content, expert presentation and the path from viewing to enquiry.
03 / After

After

  • During the engagement, monthly revenue rose to roughly RUB 1M.

How the system worked

  1. 01Content
  2. 02Trust
  3. 03Enquiry

How to read the result

A direct causal link between YouTube and the entire revenue increase has not been established. Other factors may have contributed.

Source of the figures

Estimate from the working brief; a publishable anonymised revenue record is not yet available.