Before
- The project started without an audience.
What changed
- Development of recurring video content and production for a children's audience.
After
- Roughly 4.5M subscribers in two years.
- Selected videos ranged from hundreds of thousands to roughly 11M views.
- $10k–15k+ monthly YouTube ad revenue; external contracts excluded.
- A second project gained 100k subscribers and 10M views within several months after a slow first year.
How to read the result
The two projects' results are separate. The ad-revenue figure belongs to the first project.
Source of the figures
Figures from the working brief; anonymised growth and revenue crops are not yet available.