IVAN ZINOVEV
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Ivan Zinovev — YouTube producer and founder of iZi Media

Founder of iZi Media · YouTube producer

I help experts speak with clarity.

I produce YouTube channels, build content teams and work with speakers. I’m based in Dubai and work both locally and with projects worldwide.

13 yearsin online education and content
100+ channelslaunch, growth and production
Projectsacross 6 countries

How I work

The business goal comes first. Ideas and videos follow.

First I work out why the business needs YouTube, what the viewer should understand and what the team can realistically publish. Formats, topics and production come after that.

I speak plainly

I explain what we can influence, what we will test and where the outcome depends on audience response.

I help people stay themselves

My background in public speaking, coaching and radio helps reveal a speaker’s strengths and preserve their natural manner.

I build what can actually run

I plan work the team can deliver on time and within budget, then check that plan against the first videos.

What I own

I manage the channel from idea to publication.

My job is to keep the business goal, the person on camera and the team’s weekly output connected. I can lead the channel, rebuild production or prepare the team to run it independently.

  1. 01
    Understand the goal

    What the business wants to change and why content matters.

  2. 02
    Build the solution

    Strategy, speaker, formats, team and production.

  3. 03
    Start the work

    First batch, operating rhythm and quality control.

  4. 04
    Check the data

    What is confirmed and what changes next.

Experience and results

My experience in numbers.

The figures come from different verified projects. The case-study pages state clearly whether a result belongs to one project or represents the strongest outcome across a portfolio.

100+

YouTube channels

Launch, growth, production and workflow redesign.

40+

launches from zero

Projects across 16 industries and six countries.

up to 12

people in a team

Writing, filming, editing, design, publishing and analytics in one system.

4 + ≈30

long-form videos and Shorts a month

A verified production rhythm from one portfolio project.

−70%

production cost

A portfolio result after changing roles, standards and the production model.

3 days

of corporate training in the UAE

A practical programme for the team of a major insurance company.

Let’s start with your situation.

A few questions will clarify the most useful first step.

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