Why people watch
We define the value each episode delivers and how the audience recognises the format before the click.
Original shows for business
Turn your expertise into an original show.
I develop the show concept, plan episodes and organise production. Viewers should have a reason to watch the first episode and return for the next.
Conceptseason idea and format rules
4 episodesfull production cycle
30 cutdownsshort versions from the season
What builds the format
What will make viewers come back?
A strong idea works across different guests and topics, supports the host and gives the team clear production rules.
Episode mechanics
We build recurring parts, story structure, host and guest roles, visual rules and transitions.
Season plan
Topics, guests, shoots, long episodes and cutdowns run through one production calendar.
Production stages
From business goal to a finished season.
Before filming, the team understands the promise, mechanics, guest profile, visual language and the way results will be measured.
- 01Goal and audience
The show’s business role and the audience’s reason to watch.
- 02Concept
Name, mechanics, episode structure and visual language.
- 03Pre-production
Guests, outlines, location, team and schedule.
- 04Season
Four episodes, cutdowns, publishing and performance review.
Working format
Concept, guests, production, 4 episodes and 30 short cutdowns
I develop the format, work with the host and coordinate guest preparation and production.
Pricingfrom AED 15,000
Relevant case studyWhat 40+ launches taught me about starting a new formatFull pricing guideCompare ongoing production and special formatsLocations, team setup, guests and production complexity define the final scope.
Before launch
Practical answers about original shows.
Where does development begin?+
With the business goal, audience and the reason people will return to the format.
Who handles guests?+
We define ownership for guest research, invitations and coordination before the project starts.
What is included in four episodes?+
Season concept, mechanics, pre-production, filming, editing, packaging and the agreed short-form cutdowns.
Can we use the existing team?+
Yes. I can lead your team, bring in mine or build a hybrid.
How is success measured?+
Metrics follow the show’s role: recognition, quality of viewing, returning audience, enquiries or reputation work.
Let’s build a format around your strongest idea.
Share the audience, host and business goal, and I’ll suggest the first development step.